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1. BEST SUBSTACK NEWSLETTERS FULL
2. BEST SUBSTACK NEWSLETTERS PROFESSIONAL

“I’ve had previous jobs where it was like, you know, ‘You’ve got to get 10 posts a day out!’ or some absurd number, where the model was to get eyeballs on the site because you’re serving ads to people,” Stoeten says. If you really want to do more longform stuff, then probably doing a daily newsletter is maybe not what you should be doing.”

“I went into this as just sort of a, ‘Let’s see what happens and this will be a fun thing I can do, and if I could make a little bit of pocket change on the side, that would be nice.’ And so far that’s what’s happening. “More people are paying for it than I actually expected,” Angus says. “It’s not just some guy in a suit with a spreadsheet in a skyscraper somewhere saying, ‘You know what, I’m going to move the numbers around’ and then I don’t have a job anymore,” says Elliott. The idea of being paid to self-publish is appealing, but everyone I spoke to sees the money as less important than the sense of control over their own work.

BEST SUBSTACK NEWSLETTERS FULL

Really, just give myself something to do and feel a little bit productive, even if it’s just like an issue that’s full of links for the day.” If I liked, I’d just say that I liked it and advise people to go watch it, and not get bogged down in film criticism. “I’m not trying to do an ad for Substack, but it’s been just a really bright moment professionally.”Īngus says she saw her Substack newsletter as “a way to make myself write a little bit, and try not to be as precious about my writing. “The response has been great,” Angus continues. “I’m a big fan of the newsletter as a concept, and a big advocate of paid newsletters.”

BEST SUBSTACK NEWSLETTERS PROFESSIONAL

“It’s been one of my favourite professional experiences, having this thing actually succeed at the level it has,” he adds. Two years later, City Hall Watcher has over 900 paying subscribers. “I found myself really the first time as a journalist, ‘Okay, what am I going to do? What’s my career going to be?’ I’m very narrowly focused on one thing, like I want to write about Toronto city hall and nothing else. “As things happen in media, that newspaper changed formats and then went away entirely,” he says. If you’re wondering what Substack is, and why writers are turning to it in droves, wonder no more: in the latest episode of NOW What, I talked to three Toronto writers who’ve been publishing on the platform: Kat Angus, who reviews movies (and “internet stuff”) at Kat Watches Everything Matt Elliott, who writes about Toronto politics in City Hall Watcher and Andrew Stoeten, who covers Blue Jays and baseball with the Batflip.Įlliott spent a decade writing for commuter paper Metro before launching the newsletter City Hall Watcher. (Have you subscribed yet? Why not? C’mon!) I write it, and every weekend I’ll be offering exclusive reviews, roundups and suggestions about what’s worth watching in the increasingly overcrowded landscape of streaming media. So NOW has launched a streaming newsletter on Substack, called NOW Streaming. The latest episode of the NOW What podcast delves into the Substack newsletter model.